The UK’s Deposit Return Scheme (DRS) will be rolled out under the new public-facing name Exchange for Change, according to an announcement from the UK Deposit Management Organisation (UK DMO).
The not-for-profit organisation, created to develop and oversee the DRS in England, Scotland and Northern Ireland, revealed the branding ahead of the scheme’s planned start date of October 2027.
Russell Davies, Chief Executive of the UK DMO, said the new name captures the ambition behind the initiative: “Our new name reflects what this scheme is about: making a simple change that has the power to transform streets, communities and recycling habits across the UK.”
‘Making It Easier To Take Part’
The DMO said the Exchange for Change name is designed to clearly communicate the basic principle of the DRS: consumers return empty drinks containers in exchange for a refundable deposit.
Alongside the name, the organisation has also introduced a new brand icon, which will be displayed on all drinks containers and collection points that fall within the scope of the scheme.
The icon has been developed for use across all eligible container formats and is intended to be easily recognisable on both packaging and return infrastructure.
Davies said the visual identity will play a key role in encouraging participation. He explained: “The brand icon is intended to become synonymous with the scheme itself, providing a consistent visual cue that supports participation and helps drive cleaner streets and communities".
Uncommon Creative Studio worked with the UK DMO on the creation of the new name and logo.
Mandatory Logo For Eligible Containers
Under the DRS regulations, the Exchange for Change logo will be compulsory on all in-scope drinks containers. This includes PET plastic, aluminium and steel containers ranging from 150ml up to three litres.
According to the DMO, mandatory labelling will help consumers quickly identify which containers can be returned and better understand how the system operates.
The organisation will now begin engaging with drinks manufacturers, retailers, wholesalers and hospitality businesses to support the rollout of the branding.
Further guidance on the application of the logo – including placement, size and approved formats – is expected to be published in the coming weeks. This is intended to give businesses sufficient time to update packaging ahead of the scheme’s introduction.
Davies added: “We’re excited to take this next step and will keep working closely with partners across the UK, supporting them in preparing for the launch of the scheme and making sure that together we deliver real change and a scheme that works for
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